The Marxist theory Research Paper Example | Topics and Well Written Essays - 1000 words

The Marxist theory - Research Paper Example The Marxist theory According to Bechmann (143), the media institution must be considered to be a part of the economic system with close links to the political system. The consequence of this can be seen through the reduction of independent media sources, the concentration of the news on large markets, the avoidance of risks by media houses, and the reduction of investment in less profitable media tasks such as investigative reporting and documentary film making. There is also a neglect of the poorer sectors of the potential audience and the range of news media is often politically unbalanced. The Frankfurt School is a neo-Marxist thought which rebelled against modern society and media as creators and bearers of contemporary culture and ideology. Their criticism of mass communication media was that they hamper the road to a utopian society which is free from class and domination, and that media also stands in the way of change. Negt (61) states that by selectively presenting reality, including aspects o f culture, education, and entertainment (in which the bourgeois values enjoy priority) the media confirms and supports the dominant capitalist ideologies and thus maintains the status quo at the cost of the working class, which is represented by the masses. This school is therefore concerned about the ideological manipulation and exploitation of the mass media by capitalist considerations. The media dependency theory, which is also known as the media system dependency theory, has often been explored as an expansion of the gratification approach although here are some slight differences between the two theories, that is, media dependency looks to the viewers goal as the origin of the dependency while the gratification theory emphasizes on the needs of the audience. Both the dependency theory and the gratification theory are, however, in agreement that media use may lead to reliance and according to the media dependency theory, the more reliant a person is on the medium for having his or her requirements satisfied, the more significant the medium will be to that individual. According to Einwiller et al. (305), the individual’s reliance on a particular medium is influenced by the amount of media sources available to that individual because a person should become more reliant on a particular available media if his access to alternative media is inadequate. The more alternatives there are for a person, the less dependent will he be on only one specific medium. There are, in my opinion, more similarities than differences between the theories of Marxists and that of the media dependency concerning the media. Both are concerned about the effect of media on the society, especially more about the use of the elite within such a society of the media to further their own ends, namely, the maintenance of their status. Media is used to control the masses so that they do not rise in rebellion against the oppressive upper classes of their society. It is not used for the purpose of social progress, as is claimed by the heads of media corporations, but for the purpose of maintaining the status quo so that the lower classes can continue to render their services to the elite and in the process making the elite richer, while the working classes remain poor. By limiting the content and quality of the media that the masses can access, the elite are able to perpetuate and justify its reasons for dominating the society as well as why they oppress the working classes for their own benefit. A very good example is when one

Health Financial Management Essay Example | Topics and Well Written Essays - 1500 words

Health Financial Management - Essay Example The goal that becomes the end in the health financial matters involves the creation of an operational knowledge network. Various opportunities arises that help in the application of a real life situations in matters relating to healthcare. It is also important to note a complete usage of spreadsheet. This knowledge system helps in the compilation of data in the most efficient way (McLean, 2003). Introduction Financial management of the health sector provides an easy approach that streamlines the labor health care intensively. The system of management helps to ensure an increase in the efficiency level, accuracy and reduced labor cost in the entire life of an enterprise. The implementation level provides the best solution if the optimal way is applied in the course of the operation of the business (Latimer, 2012). The National Case mix Scenario The National case under study is an Australian based program that ensures development of the Refined Diagnosis and the related groups. The cla ssification of this form of diagnosis includes the statistical body and the diagnosis centre. The statistical body is involved in the dealing and classification of disease related problems and other bodies. These include the coding standards, classification and intervention body and the modification segment (France, 2001). The model applied at the funding level created an alarming effect with senior members of the health department. This case was felt in the New South Wales with great magnitude. The magnitude emanated from the opposition in the funding process. The hospital association in Australia accepted the idea of funding. Believe in the ideology of better performance evolved from the existence of favorable arrangements at the time. Later, a committee for case mix evolved. It performed the work of determination of clinical changes as per the US regulations. This gave rise to the creation of Australian National and Australian Refined. The entire national case system gets fund fr om the Australian health department. The seventh edition of Australian modification happens to take place at the end of June 2013. Another event will also unfold on first of July 2013. This event will feature under the seventh edition partnership program. The seventh edition will ensure that planning and implementation takes place in the entire phase of the heath management (Willis, Reynolds & Helen, 2008). National Health and Hospitals Reform Commission (NHHRC) Report The birth of COAG is a signaling factor to the NHHRC. The COAG had a meeting that raised important agendas to focus on the NHHRC (Appleby & Aroney, 2012). Some of the recommendations included the requirement on the address of peculiar issues of regulation as a rule in the commonwealth. The Council of Australian Government (COAG) body had an agreement to increase the funding requirements of the state aimed to increase health issues. The funding initiative had a focus on capacity improvement as a main goal. It is impera tively important to appreciate work performed by the COAG (Crase, 2008). The body comprises of on dignitaries including the prime minister and other state dignitaries. The body schedules to have a meeting on April 13 2012 at Canberra. The main agendas at any meeting must revolve at some of the most important issues like the major reforms, delivery of Medicaid and the funding level aimed at the sustainability of the